Agenda

The 2012 conference has a new structure - day one's sessions are split between two rooms, the main hall and the Fractional 101 room. The Fractional 101 sessions comprise a comprehensive introduction to fractional real estate, and cover all the various elements that newcomers to the sector need to know. The main hall sessions are more suitable for those who are already active in the fractional industry.

Day 1

  • 07:00 - 09:15

    Early Registration, Coffee and Pastries


  • 09:15 - 09:30
    Piers BrownView profile

    Main hall: Welcome and opening remarks

    Piers Brown, founder of Fractional Life, sets the scene for the two days with a look at the growth of fractionals and meeting the challenges faced in today’s marketplace.

  • 09:30 - 10:15
    Gregg AndersonView profile
    Philip BaconView profile
    Greg MarshView profile
    Gary MooreView profile
    Chris SheldonView profile
    Lucinda GreasleyView profile

    Main hall: Trends in vacation real estate and luxury lodging

    An in-depth look at the latest trends in vacation real estate and luxury lodging, including how fractional ownership sits alongside whole ownership, vacation rental and hotel units in mixed-use developments.

    Moderator: Philip Bacon, managing director, HVS Madrid

    Greg Marsh, ceo and co-founder, onefinestay

    Gregg Anderson, global vice president, the Registry Collection

    Gary Moore, managing director, Timbers Resorts

    Lucinda Greasley, business development, Love Home Swap

    Chris Sheldon, assistant director of sales, Interval International/Preferred Residences

  • 09:30 - 10:15
    Andy SirkinView profile

    Fractional 101: Analysis and viability

    Which projects are appropriate for a fractional offering?How can a developer determine if a fractional offering will be profitable? When will a fractional offering boost whole ownership sales or revenue streams from ancillary resort services? This session will introduce the six key steps in analyzing the viability and cost-effectiveness of a fractional offering.

     Andy Sirkin, founder, Sirkin Fractional Lawyers 


  • 10:15 - 11:00
    Eric GummersView profile
    Lee DowlingView profile
    Peter KempfView profile

    Main hall: Streamlining your operations

    How to adapt to the current climate by running a more streamlined operation - this session will cover reducing debt, compiling an HOA budget and reducing operating costs without affecting member services, and more effective marketing among other topics.

    Moderator: Eric Gummers, partner, Howard Kennedy

    Lee Dowling, vice president, ITO, Marriott Vacation Club 

    Peter Kempf, president and ceo, Peter Kempf International



  • 10:15 - 11:00
    Andy SirkinView profile

    Fractional 101: Structure and Usage plans

    How many fractional shares per unit should you sell? What are the most common usage plans and why do they work? What are the pros and cons of the alternative legal structures for fractional offerings?This session will teach you how to use research on visitor patterns to choose the offering size, usage plan, and legal structure that will lead to the quickest sellout.

    Andy Sirkin, founder, Sirkin Fractional Lawyers 

  • 11:00 - 11:30

    Coffee break


  • 11:30 - 12:15
    Jonathan CawdellView profile
    Mike AshtonView profile

    Main hall: Technology and data - gaining an edge

    How to harness the internet and use data to target today's leisure consumer

    Presentations by:

    Jonathan Cawdell, global client relationship manager, Moneycorp

    Mike Ashton, business development director, Merlin Software

  • 11:30 - 12:15
    Eric GummersView profile
    Christine GregoryView profile

    Fractional 101: Legal and trustee services

    Presentations by:

    Eric Gummers, partner, Howard Kennedy

    Christine Gregory, new business support co-ordinator, Citadel Trustees

  • 12:15 - 13:00
    Dimitris ManikisView profile
    Peter BoothView profile
    Neil CunliffeView profile
    Carlos LealView profile

    Main hall: How do timeshare, whole ownership and fractional ownership relate to each other?

    Developers who offer a variety of options discuss their compatibility or otherwise.

    Moderator: Dimitris Manikis, RCI

    Panellists:

    Carlos Leal, general manager, United Investments Portugal

    Peter Booth, managing director, Pestana Group

    Neil Cunliffe, European director of sales & marketing, Sahara Sunset Club, Diamond Resorts International

  • 12:15 - 13:00
    Brad LincolnView profile

    Fractional 101: Marketing

    Strategy, branding, budget, on/off line activity and CRM

    Brad Lincoln, CEO, Best International

  • 13:00 - 14:00

    Lunch


  • 14:00 - 14:45
    Gregg AndersonView profile

    Fractional 101: Exchange and rentals

    Gregg Anderson, global vice president, The Registry Collection

  • 14:30 - 15:15
    Guy LeanView profile
    Caroline CooperView profile
    Christian Jensen BrobyView profile

    Main hall: The people that count - human resources

    How to recruit, develop and retain the ambassadors for your project - the onsite resort team

    Moderator: Christian Jensen-Broby, CCO and vice president, Marriott Vacation Club International

    Panellists

    Guy Lean, director, Madison Mayfair

    Caroline Cooper, hospitality business and leadership coach, Zeal Coaching


  • 14:45 - 15:30
    Paul Mac SherryView profile

    Fractional 101: Programme build and launch management

    How to put it all together

    Paul Mac Sherry, independent consultant

  • 15:15 - 16:00
    Peter KempfView profile
    Gary MooreView profile
    Lisa MiganiView profile

    Main hall: Resort Management and Fulfilment

    How to successfully manage a fractional development and owners' expectations from conception through to delivery. Covering how to effectively communicate with guests/owners and how to construct your owner services programme.

    Moderator: Lisa Migani, director of business development, EMEA, FNTC

    Peter Kempf, president and ceo, Peter Kempf International

    Gary Moore, managing director, Timbers Resorts

  • 15:30 - 16:00
    Ioannis VerdelisView profile

    Fractional 101: Sales and resales

    Ioannis Verdelis, senior consultant, Best International

  • 16:00 - 16:30

    Coffee break


  • 16:30 - 17:15
    Dimitris ManikisView profile
    Perry NewtonView profile

    The benefits of a fractional exchange programme

    Developers, owners and exchange professionals discuss the logistics and benefits of affiliating to an exchange programme.

    Moderator: Dimitris Manikis, vice president business development EMEA, RCI

    Panellists:

    Perry Newton, project director, Island Residence Club, Radisson BLU Resort & Spa, Golden Bay, Malta 

    Mary and Les Hyde, owners, The Country Club, Tenerife

  • 17:15 - 17:45

    Main hall: Fractional Life Awards 2012

    Rewarding the finest fractionals across eight categories

  • 18:00 - 20:00

    Cocktail Reception

    Meet and network with your fellow delegates over a drink or two at the end of the first day of seminars.

  • 18:00 - 19:00

    Business card swap

    This unique opportunity, where you meet, exchange business cards and then move on to the next person, could be the fastest, most beneficial and enjoyable 60 minutes of networking you will ever do. Meet 30-40 contacts in just 60 minutes! The event runs concurrently with the cocktail reception.

  • 19:00 - 20:30

    Gin and vodka tasting. Limited Places

    Taste a selection of the finest gins and vodkas from Sipsmith and learn about how they are produced.

Day 2

  • 08:00 - 09:00

    Coffee And Pastries


  • 09:00 - 09:30
    Philip BaconView profile

    European Fractional Market Report 2012

    Presenting the findings of a comprehensive study of the European fractional real estate market

    Philip Bacon, managing director, HVS Madrid

  • 09:30 - 10:30
    David DisickView profile
    David RogersView profile

    Evolutionary fractional models

    A look at alternatives to the traditional fractional freehold model, including investment funds and collective ownership

    Moderator: David Disick, president, The Fractional Consultant

    Panellists

    Stuart Laws, ceo, Assetz

    David Rogers, director, Rocksure Property

    Lata and Steven Lovell, Queen Anne Mansion, Arkansas, USA

    Mark Nicholls, Rocksure Property, Alpha Fund member

  • 10:30 - 11:00

    Coffee break


  • 11:00 - 11:45
    Marc FinneyView profile
    Govinda SinghView profile
    Christian Jensen BrobyView profile

    Finance panel

    What is a developer's risk profile? The pros and cons of fractional ownership compared with whole ownership and mixed-use.

    How to present your business plan effectively to lenders, and raising debt and equity financing.

    Moderator: Christian Jensen Broby, CCO and vice president, Marriott Vacation Club International

    Marc Finney, director, Colliers International

    Govinda Singh, managing consultant, PKF (UK) LLP

  • 11:45 - 12:30
    Gregg AndersonView profile
    Chris AllenView profile
    Ioannis VerdelisView profile
    Piers BrownView profile
    Mark SharpView profile

    The Future Of Fractional panel session

    Fractional experts look in to their crystal balls

    Moderator: Professor Mark Sharp, chief executive, Association of International Property Professionals (AIPP)

    Panellists:

    Chris Allen, business development director, Citadel Trustees

    Gregg Anderson, global vice president, The Registry Collection

    Ioannis Verdelis, senior consultant, Best International

    Piers Brown, founder, Fractional Life

  • 13:00 - 13:15

    Closing remarks

    Fractional Life founder Piers Brown wraps up the conference

    Speakers and agenda are subject to change. Fractional Life are the organisers of the event. They are not responsible for the individual comments, remarks or presentations made by the speakers or any other public comments made by delegates attending the event. Fractional Life Limited hereby indemnifies themselves from any liability for any of the content (including inaccuracies) of the speeches and presentations made.